Press Release

Reaching For The Stars Fashion Show: Loren Franco Designs presents the First Annual fashion show
benefiting the Make-A-Wish® North Texas

Addison, TX– September 20, 2014 – Loren Franco Designs presents the First Annual fashion show
benefiting the Make-A-Wish® North Texas at the Cavanaugh Flight Museum (Addison, TX) from 6:00PM
to 10:00PM on Saturday, September 20, 2014. This is the first runway exhibition created and produced by
Loren Franco Designs.

Reaching For The Stars Fashion Show will be a magical night of fashion where 15 special Wish Kids will
have the opportunity to experience the thrill of modeling on the runway. Loren Franco Designs brings
fashion to the runway with a philanthropic purpose. Reaching For The Stars is a fundraiser fashion show
benefiting Make-A-Wish® North Texas. Loren Franco (designer) and her husband Edward, 
(photographer) have organized and collaborated with many great sponsors to make this event possible.

“We were all put on this earth for a reason and I want to believe that God has great plans for me in
making a difference in other people’s lives. I never believed in profiting off of other people but bette r yet
giving back in every way that I can. There is nothing else more fulfilling than that in life and I hope to
become a great example to our son Eddie and leave a mark in life,” Franco said.

This extraordinary event will feature two ticket options for attendees. One is a general admission ticket, 
which will allow viewers to get a sneak peek into Loren Franco’s 2015 children’s collection modeled by
Wish Kids as well as her debut of her never before seen women’s collection. Guests also have the option
to purchase a VIP ticket and receive the royal treatment. VIP admission will include a Red Carpet
experience, vodka sampling, and complimentary appetizers with a cash bar. The experience doesn’t stop
there though; attendees will also receive swag bags, an opportunity to visit various vendors and reserved
seating at the show. To gain access to this experience, tickets can be purchased online at Those that can’t attend the event can still contribute to the cause by
donating online as well.

Loren Franco Designs has created a glamorous showcase of modern style inspired by the theme and
location of the fashion show. Every aspect of the production – from lighting and set design, to marketing
and promotion, guest services, public relations and of course, the runway collections – have been created
from concept to execution by Loren Franco Designs.

Edward and Loren Franco would like to thank the following sponsors for their partnership: Uber Dallas, 
Blue Mesa Grill, Big D Party Rentals, Polk-A-Dot Bakery, BlownAway App, Salon Boutique Academy, 
Chic Events by Estelle, FortyMike, De Villa House of Fashion, FPR and Secrets Vodka. For more
information, or to inquire about press-passes or VIP seating opportunities, please contact Edward Franco, 
Co-Organizer of the Reaching For The Stars Fashion show at

Loren Franco is a Dallas fashion designer specializing in both women and children’s fashion. After
obtaining a degree and working in the world of finance, Loren made the decision to follow her heart and
work in the creative world of fashion. Self-taught and applying her own personal style in each outfit, Loren
Franco designs with a sophisticated style and a hint of playfulness. As quoted in DFW Style Daily, Loren
states, “I have always felt that I should never limit myself when it comes to creativity. As designer I draw
inspiration from the past but, I love to put my own unique take on it.” This year, Loren Franco Deigns is
taking one step further in the fashion world and hosting its very own fashion show, taking part in Houston
Fashion Week 2014, and New York Fashion Week 2014. More information and Loren’s new collection
can be viewed at

Make-A-Wish North Texas grants the wishes of children with life-threatening medical conditions to enrich
the human experience with hope, strength and joy. Since our inception in 1982, more than 8, 000 wishes
have been granted throughout the 161 counties we serve. Our goal is to be a unique part of the treatment
process. With doctors providing the medicine, and Make-A-Wish supplying the magic, we strive to create
miracles in the lives of some very extraordinary children. For more information on Make-A-Wish North
Texas, please visit

Contact: Edward Franco, Co-host/Organizer
(972) 339-8389 |

Loren Franco